10 books for the aspiring entrepreneur’s summer reading list
Entrepreneurship isn’t all about intelligence and sweat. This is the inspiration to keep going from start up to selling. Use these books to motivate your trip and tickle your brain.
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May 26, 2021
6 min read
Opinions expressed by Contractor the contributors are theirs.
Who would have thought that a global pandemic would fuel the growth of startups? Again NPR November 2020 Reports shows a clear increase in entrepreneurial activity. In almost every industry, innovators are seizing the moment to launch new ideas, do good and make a profit. Maybe you are one of them.
What better time of year to recharge your batteries than the beginning of summer? Spend your next vacation, stay, or extended weekend with one or more of the following readings. They will help keep you on track as you chase your dreams and make a big splash in the entrepreneurial pool.
1. Jake Kheel – Awakening the sleeping giant: unleashing the hidden power of corporations to save the planet
The compartmentalisation of environmental processes and decisions has been a pillar of companies for decades. However, for award-winning author and entrepreneur Jake Kheel, sustainability shouldn’t just be a campaign item; it should be the backbone that runs through the body of a society. Backed by the wisdom drawn from his work with the Grupo Puntacana Foundation, Kheel makes a compelling argument that companies are positioned to protect the planet by Awaken the sleeping giant. Businesses just need to understand how to move from being green claimants to becoming true leaders in the sustainable movement.
Related: 4 tips to take the sustainability of your start-up to the next level
2. Brett Helling – Gigworker: self-employment and the state of the gig economy
The moonlit unrest is real and it is taking over the nation. Yet freelancers and independent contractors have few resources to turn to when figuring out how to be successful with side gigs. It’s there that Gigworker enters the scene. As the builder of two popular odd job economics websites, Helling is uniquely positioned to share valuable information to systematically earn extra money and potentially build a unique career in the process. Use his tips and tricks to achieve your next big goal.
3. Eli Schwartz – Product-driven SEO: the reasons for building your organic growth strategy
According to Eli Schwartz, SEO must come out of the dark ages and step into the light. A long-standing technical authority, Product-driven SEO offers businesses a more in-depth look at exploiting SEO using modern techniques. Make no mistake: this is not a how-to guide. It is training on how to make SEO decisions accurately and with confidence for any business. You want to refer to this work regularly as you develop your marketing solutions. It’s time to forget everything you thought you knew about keywords and algorithms.
4. Sunny Bonnell and Ashleigh Hansberger – Rare Race: A Guide to Success for the Rebel, the Dangerous, and the Different
They are the rebels and the pioneers of the business world: so-called rare races known to forge paths as unique as their personalities. Qualified as the best career book by the New York Post, Rare breed upsets conventional thinking about what it means to be the face behind a brand. Learn the value of bucking trends from the travels of Sunny Bonnell and Ashleigh Hansberger. Disruption and swimming against the tide has never been more necessary. If you’ve ever felt like a misfit, this book will help you lean on your pioneering side.
5. Justin Smith – Industrial Intelligence: The Executive’s Guide to Making Informed Commercial Real Estate Decisions
You are CEO. You want to evolve. Just make sure you don’t overlook the importance of geographic location. Unless you are fully online, you will need a head office presence. Justin Smith will help you figure out how to find and use commercial real estate to your advantage. Before signing another lease or depositing a penny to buy an industrial building, flip through Industrial intelligence. It’s the playbook that could revolutionize how you think about your head office, warehouse, or store.
Related: Here are the real estate winners and losers in the new normal
6. Steven Cardinale – Synaptic alchemy: the art and science of turning ideas into gold
Centuries ago, alchemists strove to turn basic materials into gold. Today we laugh at their madness. But the art of alchemy may not be ready for the record books. According to Synaptic alchemy, alchemy can work, but gold is not the end of the game. Building successful businesses is. Cardinale shares what he calls “Prima Materia” – or primary ingredients – necessary to fuel innovation and spark the alchemy of the founders. The formula for synaptic alchemy works like magic, but is surprisingly scientific at its root. Ready to question everything you thought you knew about building and scaling a business? Become an entrepreneurial alchemist.
7. Mikey Moran – Intrepid Beauty: The Hair Business Plan
Mikey Moran was not your typical beauty entrepreneur. Her visionary approach to launching a beauty brand seemed radical. Yet like so many radical ideas, it worked brilliantly. This success propelled the serial founder to global recognition and encouraged him to advise other innovators on everything from inner resilience to consumer responsiveness. But Fearless beauty focuses on industry advice for beauty related organizations, its fundamentals apply to all industries.
8. Scott Jarred – FutureHack !: How to Reach Your Full Financial Potential
Could you be within 10 Simple Steps to Feeling More Confident About Money Management and Financial Decisions? Scott Jarred is ready to guide you through the successful wealth strategies that have enabled many entrepreneurs to live the lives they want. Learn the art of becoming an Abundant Thinker and find out how to fend off all enemies FutureHack! When you’re ready to join the ranks of world-class savers and investors, pull that book off your shelf.
Related: 5 long-term strategies for building wealth
9. Chris Duncan – You’re Not Broken: 5 Steps To Becoming Superconscious And Activating Your Magic
Most people believe that they have to “fix” themselves, as if they weren’t enough as they are. They have to fix their state of mind. Set their priorities. Fix their workflows. But what if repair is not the solution? You are not broke take a fresh look at how to embark on the path of transformation by understanding the value of your perfect superconscious mind. Duncan describes a five-step process for tapping into anyone’s inner creativity to unleash natural genius – no solution is necessary.
10. Don Wenner – Building an Elite Organization: The Blueprint for Developing a High Growth, High Profit Business
When you find a system that works, you want to repeat it. As the founder of a very successful real estate company, Don Wenner keeps pace. He believes that hiring smart and moving forward systematically can help any organization reach for the stars. All along Building an elite organization, Wenner shares his path to disciplined leadership based on proactivity and data. If your business goal is to take first place in any category, Wenner’s work is a must read.