May 22, 2021

4 min read

Opinions expressed by Contractor the contributors are theirs.

In a world full of deceptive internet marketing ads, solid value-based content stands out from the noise. Content marketing is one of the most effective strategies for reaching and converting a cold audience.

We live in the digital information age and it’s an age where your consumers expect modern delivery of your content. Consumers are experiencing entrepreneurial content in many forms, and written content has been the go-to, but there is one way to cover all of your bases: podcasting.

Audio content through the use of podcasting is a powerful content marketing strategy that connects business leaders directly to their consumers in a more intimate way. When your consumers hear a ‘voice’, they feel more deeply connected to your brand.

If you’re not using podcasting in your content marketing, you’re missing out on an opportunity to grow your audience, connect with new consumers, and convert casual subscribers to customers.

Here are three reasons entrepreneurs should consider podcasting in their content marketing, and how a podcast can build an audience, build brand credibility, and increase revenue.

Related: Why Content Marketing Provides Effective Results for Startups

1. Your ideal target customers want to consume content faster and easier.

Not all of your consumers have time to sit down and read written content, no matter how long. When you start or use a podcast, you provide consumers with a faster, more convenient way to absorb your content. They can listen to podcasts in their car, while exercising, on an airplane, or anywhere. All they need is access to a phone. As soon as you post an episode, those who follow your content have access to it and are more likely to consume it.

Podcasting is a great way to take into account the complex concepts and strategies you are teaching and help consumers in an easy-to-understand way.

Related: Digging For Gold: Identifying Your Ideal Client

2. Podcasting and audio content are easier to create.

How long does it take you to produce a blog post, newsletter, or social media post? Unless you are a natural writer, creating good quality written content takes time and a fair amount of energy.

To create a podcast episode – or audio content in general – all you need to do is speak into a microphone or headphones. You’ll have to plan out what you want to say, but you can probably speak it faster than you can write it down.

Creating podcast episodes is how you can produce a month of content in a week at the same time it would take you to write that same content in a month. You can then devote the rest of your time to the tasks that grow your business.

Related: Three Ways to Create a To-Do List That Keeps You Focused on Your Task

3. You can repurpose podcast episodes into multiple pieces of content published in various formats.

A podcast and its episodes should not remain on iTunes or a podcast player. Audio content can be turned into a blog post, multiple social media posts, a newsletter, and even a YouTube video. Reusing content from a podcast is simple and allows you to produce more content with less effort. If you don’t know how to repurpose podcast episodes, you can outsource the work to professionals.

You will then have the opportunity to have multiple forms of content that can be sent to any medium where your ideal target customers consume.

Starting a podcast isn’t as complicated as you might think. The cost of the equipment is not high, and you can record content anywhere. You can give your audience a behind-the-scenes look at what you’re doing and draw them into your brand.

If you’re going to use content marketing to the max, you’ll want to vary the type of content you post and the mediums you use to post it. A podcast is a great, versatile way to nurture customers and potential customers with content. As you nurture, increase your brand presence and add value, more causal followers will buy your products and services.

Related: How The Evolution Of Video Content Will Influence Brand Visibility In 2021