Bend ‘Go Forth’ Athlete Entrepreneurs in New GoDaddy Web Series | way of life
IIt’s not a thriller, but there are some mysteries in “Go Forth,” the new web series on YouTube.
The four-episode show from web host and domain registration service GoDaddy features three professional athletes / entrepreneurs – triathlete Jesse Thomas, co-founder and CEO of Picky Bars; climber and climbing guide Lizzy VanPatten, founder of She Moves Mountains; and base skier and jumper Matthias Giraud, also an inspiring speaker – who all live and work in Bend.
In “Go Forth”, each of the athletes strives to achieve a sporting goal as well as professional goals related to their business. And this is where the mystery lies, or rather multiple mysteries: Will Thomas land new investors for Bend-based Picky Bars, which makes a variety of real bars for athletes? These include a new nut butter spread called Drizzle, which is released during the show. What kind of reception will customers give it? Will he heal his injuries and get in shape for Mt. Taylor Quadrathlon? After all, he did his last Iron Man triathlon in 2018.
Likewise, viewers will know if VanPatten meets its business goal of doubling the previous year’s revenue for its company, She Moves Mountains. It works “to create an educational space for women (cis, trans) and gender minorities to realize their strength through outdoor retreats and skills clinics,” according to the official. website. His personal athletic goal: to climb Moonlight Buttress in Zion National Park.
And Giraud, whose Super Frenchie moniker is shared by a new documentary about his exploits, is on the hunt for new sponsors and to diversify his income as an inspiring speaker and consultant. Its sporting objective: to generate visual content for sponsors while skiing and jumping in the Alps seems achievable. Then again, filming for the show began before COVID-19, altering the plans and goals of many people.
The series is now live and you should watch it. However, we have learned from Amy Jennette, Senior Director of Brand Marketing at GoDaddy, that “action sports and outdoor adventure is a great metaphor for starting your own business and being an entrepreneur: the courage that comes with being an entrepreneur. It takes, be self-reliant / self-reliant – confident and pushing towards your goals to make them live through challenges and obstacles. We started to develop the idea that became “Go Forth” in mid-2019 with this premise in mind.
Early in development, GoDaddy enlisted the help of Delve Creative, a Bend-based production and management agency, “to help pilot this concept and bring this opportunity to life,” Jennette said. “Delve was uniquely positioned because of his experience in talent relationships with athletes, as well as in producing action sports content.”
Professional skateboarder Tony Hawk, whose company, Birdhouse Skateboards, turns 30 next year, serves as a mentor for the athletes.
The company chose VanPatten, Thomas and Giraud “because these three entrepreneurs are at different stages of owning their small business, so it was a good balance to follow them for a full overview of what it’s like to be. an action and adventure sport. entrepreneur, ”Jennette said. “They all have amazing and unique businesses and stories that can also be told simultaneously.”
“It turns out that (Delve) and GoDaddy loved Lizzy, Matthias and me, and it turned out to be great, because we’re all in Bend,” Thomas said.
Thomas did his last Iron Man triathlon in 2018, “So it’s been a long time,” he told GO! Taking a sabbatical from triathlons and focusing on his job in 2019, he suffered an injury while training in preparation for the Olympic Trials Marathon, requiring surgery and nearly a year of recovery.
“At that point, it was early 2020, and I was really working at full speed in the market and I was just like, ‘I don’t feel like I want to go back to racing full time,’ did he declare. “I was sort of retired, more or less, in my head, and I hadn’t really talked about it publicly.”
Participating in the quadrathlon was something he wanted to do “partly as a professional triathlete, and partly just for fun,” Thomas said.
“I was supposed to spend a whole month there working there,” VanPatten said, referring to his rise to Zion. “A climb like that is something that kind of bothers you, and the COVID issues started showing up as soon as I got there.”
Spoiler alert: She Moves Mountains didn’t get the kind of exercise she wanted for the show.
“The past year has been horrible. The objectives of the show were obviously to double the size of the company, and we lost everything except our existence, ”said VanPatten.
“We have been out of work for a very long time. We took a long time to come back to it, just because we were really conservative, ”she said. “This year we basically tripled the size of our business in the first few months because I think one of the things people can do is be outside. do. And so we’ve been really, really busy.
Thomas hopes viewers will be inspired by “Go Forth”.
“It’s cheesy or whatever, but I guess the inspiration is to be an entrepreneur and pursue their goals,” he said. “No matter what happens, you learn a lot and you become a better person, I guess, going through it all.”
VanPatten wants the show – and the articles she was interviewed for – to address the fact that it takes benefits and resources to be an outdoor entrepreneur.
“I just think there are no discussions about the amount of privilege it takes to even be in the positions that we hold to start these businesses,” she said. “I wish some of these stories that talk about what it takes to be an outdoor entrepreneur could also approach it from an intersectional perspective where it talks about, or at least recognizes, the privileges we all have. had. … It feels like, “Oh yeah, anyone can just go out there and make it happen for them. It’s like, no, so many things have to line up.