Flourish Africa, Google and others empower women entrepreneurs
A gender-based group, Flourish Africa, has partnered with Google, PricewaterhouseCoopers and Eloh Consulting as part of efforts to support entrepreneurial activities of women-owned businesses in Africa.
Speaking at a press briefing held in Lagos on Monday, Flourish Africa Founder, Folorunso Alakija officially unveiled the three companies as his training partners.
She said a minimum of 500 female micro-entrepreneurs would be trained every year, after which 100 successful trainees would be provided with a sum of N2 million each, depending on their needs and business abilities.
This, she said, would be financed by an annual fund of 200 million naira.
She further explained that Eloh Consulting Limited would train women entrepreneurs in 10 management development modules over three months, while Google would train entrepreneurs to use the “Google My Business” application to create visibility and grow their businesses. companies.
Similarly, PWC will train women on tax regulations and requirements for doing business in Nigeria, so that their businesses can be tax compliant.
“I launched the Flourish Africa N1bn Fund last year on my 70th birthday as a gift to hard working and entrepreneurial women. This initiative will focus on the economic and social empowerment of women for the benefit of their immediate families and society,” she said.
Partner, Eloh Consulting Limited, Lilian Uwaeme, said the company was proud to partner with Flourish Africa, describing the vision to empower 500 women entrepreneurs this year as a laudable vision that aligns with empowerment values of his business.
“We have brought together a group of seasoned hosts with extensive industry experience to host this program. We also offer women entrepreneurs one-year business plan advisory support. This is to ensure that by the end of the program they will be equipped with knowledge and skills that will enable them to run sustainable and profitable businesses,” said Uwaeme.
Also speaking, Director, Tax Reporting & Strategy, PricewaterhouseCoopers, Mr. Kenneth Erikume, said: “We believe this initiative will enable beneficiaries to understand the need to properly register their businesses and intellectual property, to understand their role as good corporate citizens and meet their tax obligations. »
According to him, PwC supports the program as part of its corporate social responsibility efforts.
Regional Head, Brand and Reputation, Africa, Google, Ms. Mojolaoluwa Aderemi-Makinde, said supporting small businesses, especially those run by women, to access the resources they need to grow was central to Google’s work in Africa.
“We will be partnering with Flourish Africa to provide free digital skills training and Google Business Profile verification for female entrepreneurs,” she noted.
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