G2 Launches Investment Solutions for Enhanced Due Diligence and Smarter Investment Decisions
CHICAGO, December 16, 2021 / PRNewswire / – G2, the software market used by more than 60 million software buyers each year, announced today G2 Investor Solutions. The product enables investors and consulting firms to interpret the software as a service (SaaS) industry, forecast trends and use G2’s proprietary real-time data to make the right investment decisions .
At the heart of the new offering is first-party data, which can be difficult to access through traditional research methods and data aggregators, but which is vital when venture capitalists, capital funds investment and other investors assess market opportunities. Proprietary data from G2 enables investors to identify category leaders in the public and private markets, map the competitive landscape within a software category, track adoption rates, forecast demand and reduce the risks associated with blind spots in the portfolio strategy. G2 Investor Solutions is based on validated reviews and the software buying behavior of over 60 million software buyers each year, with over 10 times the number of data points not publicly available on G2. com.
Buyer behavior is of particular interest to investors, who use behavioral data to understand the relative strengths and weaknesses of a potential SaaS investment. G2 Software Buyer Behavior Report 2021 shows that the typical software buying path has changed: buyers make decisions faster, rely less on sellers, and use peer reviews to influence decision making. G2 Investor Solutions enables private equity firms, venture capital firms and hedge funds to strengthen their investment strategies by uncovering new opportunities, analyzing market shares and performing due diligence through feedback validated by users, data on real-time software purchasing trends and user sentiment.
“G2 Investor Solutions is a direct result of the conversations we have had with public and private sector investors who wanted real-time information and data to identify booming markets and companies and to inform investment decisions. prudent thanks to competitive intelligence, ”said Godard Abel, co-founder and CEO of G2. “Competition for the best deals is intensifying as more and more capital is invested in technology and software. It is no longer enough to rely on reference networks and outdated analyst reports. We are excited to provide investors with real-time data and trusted information from real users to help them identify SaaS and cloud companies that will drive value creation. ”
G2 Investor Solutions is currently available for clients to deploy through Snowflake data cloud, download through the Amazon Web Services S3 infrastructure or self-service in G2 dashboards. Global investors with more than 400 billion dollars in total assets under management (AUM), including venture capital and growth capital firms like IVP, trust G2 Investor Solutions to identify potential new investments. G2 recently added several new clients, including one of the world’s largest consulting firms.
G2 is the definitive online destination for discovering, examining, and managing the technology businesses need to reach their potential. The platform reaches 60 million software buyers each year, with over 100,000 software and service companies in over 2,000 categories and over 1.3 million trusted user reviews.
To learn more about G2 Investor Solutions, visit https://partner.g2.com/investor-solutions.
G2 is the world’s largest and most trusted software marketplace, helping more than 60 million people make smarter software decisions each year based on authentic peer reviews. Thousands of companies are partnering with G2 to build their reputations, manage their software spend and grow their business, including Salesforce, Hubspot, Zoom, Adobe and more. For more information visit www.g2.com or follow us on Twitter and LinkedIn.
Mission North for G2
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