Here’s why entrepreneurs make the best marketers
The best marketers are those who know how to build a brand, scale it for rapid growth, and cultivate long-term success. They understand the basics of marketing because they have experienced it firsthand. I learned countless strategies to become an entrepreneur and grow as a business leader.
Whether you are a founder yourself or not, you need an entrepreneurial spirit to be successful in marketing. Here’s what I mean: Entrepreneurs are compelled to push their message and their mission further because they are completely dedicated to its success. An entrepreneurial mindset is being totally convinced of your company’s mission and having the ability to communicate it clearly.
But, if you are a marketer reading this, you might not have the full experience of an entrepreneur. That’s okay – you just need to adopt the mindset. Here’s what an entrepreneur-focused marketing strategy looks like and how you can implement it yourself.
Be resolute and focus your main message
Kris lindahl, real estate expert and founder of Marketing team, has created a singularly focused mindset in its strategy. He takes the core message of his business and makes sure it touches all aspects of the brand. Whenever they have a new idea, they make sure it fits their mission. After making over $ 1 billion in sales in 2020, it looks like his strategy is working.
One of his catchphrases is âconfuse, you loseâ. If you can’t keep your message clear and simple, you’ll lose customers. Concentration on your main message is essential here, as it keeps the marketing plan focused. When starting a business, entrepreneurs spend countless hours perfecting the company’s product, business model or service. Because of this, their core focus is clear on who they are and what they do.
Even if you are not an entrepreneur, you should start by focusing on marketing. Make sure your core business message is clearly defined. Whether you work for a client or for your own business, take the time to make sure that you (and all other stakeholders involved) understand the basics and motivations of the business.
Make your marketing strategy enjoyable
Entrepreneurs early in the business ownership process tend to wear many hats and fill many roles within their business. While the goal is always to grow and build a well-rounded team, there is a deeper lesson here. Make sure your marketing strategy is comprehensive. Think of it this way: an entrepreneur is so engrossed in their business mission that they are imbued with everything they do. The brand or company participates in networking conversations, personal exchanges, etc.
An entrepreneur’s business is usually an extension of his value system. With this in mind, interactions with the business are imbued with the personality of the entrepreneur. Your marketing strategy should be the same. Make sure your interactions with potential and existing customers are imbued with your brand personality.
Lindahl does this by maintaining a distinctive presence online, in public and even through larger media. He is the face of his brand and his message is centered on his voice. Even if your business isn’t driven by the brand awareness or branding of a leader, you can create a personality that informs how you communicate in marketing messages.
Overall, entrepreneurs know the best marketing strategies because they know their brand’s message and motivation inside out. Successful marketing is driven by a clear mission and a set of core values ââthat customers can understand. Whether you’re starting a business or working for a large corporation, you need the mindset of an entrepreneur to drive a successful marketing strategy.