Many believe that Salesforce is only a CRM platform used by SMBs to help them in their business. However, speaking at Calcalist’s Innovation Week conference, its EMEA strategic advisor, the Israel Bar, is ready to set the record straight on what the company can do to help Startup Nation’s entrepreneurial ecosystem. .

“Salesforce is a massive technology platform, but it’s also a platform for success. When entrepreneurs join, they get an integrated offering that includes the same platform that Salesforce uses for its own development and growth, so they can grow at the same rate,” Israel explained. One way entrepreneurs can benefit from Salesforce is through the Business Builder program, designed for entry-level B2B innovators.

She continued, “The revenue share model we offer the entrepreneur actually helps them develop their prototype faster and for free in a matter of days and with the resources we provide they can accelerate learning and more. still, he can focus on his business goals. She cited OwnBackup and Xotigo as success stories.

You can watch the entire exchange in the video above.