The digital skills sought after by Australian entrepreneurs
Fiverr’s independent marketplace Small Business Needs Index reveals that Australian entrepreneurs are in desperate need of e-commerce expertise.
Demand for digital retail support increased the most, according to the index, with ‘Shopify experts’ increasing 176%, followed by trade name experts up 89% and experts. in business plans up 29%.
According to Peggy de Lange, vice president of international expansion at Fiverr, “Navigating the digital world for the first time is intimidating, and new entrepreneurs can sometimes be overwhelmed by the amount of specialist expertise they may not have. “
As COVID has forced many bricks and mortars to go out of business and has seen a dramatic shift towards online shopping, there has been increased global interest in developing a “digital storefront.”
There was a lot of global research related to the process of building a digital storefront, including:
- Amazon virtual assistant up 778%
- Shopify store design up 302%
- Shopify sales funnel grows 103%
- Wix site design up 102%
- WordPress theme customization up 63%.
According to Nhung Mason, general manager of Retail & Consumer Practice at Accenture, the two key factors customers look for are convenience and speed.
“Once a customer experiences this ability with one click or a few clicks to be able to make a purchase, if that order is fulfilled on time, in its entirety, as expected, then it’s a very sticky experience, ”Mason says.
Business owners are looking to integrate the digital skills necessary to meet consumer expectations and are turning to new technologies to do so.
The apps and platforms that facilitate business workflows have seen an increase globally, where searches for the GetResponse automated marketing platform have increased by 91%. This is followed by a growing interest in website builder plugins, mobile payment services, and customizable design frameworks.